TaurusHead 0 Comment MarTech

Anatomy of a Marketing Intelligent Technology Team I am a marketing technology strategist. This past weekend, at a party, I was introduced as a ‘Coder’ by a Creative Executive friend of mine. Now, I don’t know if that was just because of the fact that the friend who introduced me has always known me as someone f...

TaurusHead 0 Comment MarTech

CMOs are slated to spend more than CIOs by the year 2017, reports Gartner. Nearly 33% of marketing budget now goes to technology. (Source: “CMO Survey 2015 – 2016: Digital Marketing Comes of Age, Gartner) and one-third of all technology spend goes towards what is known as ‘edge-technologies’ We hear similar buz...